Fendi

Founded in Rome

over 90 years ago by husband and wife duo Adele and Edoardo Fendi, the iconic eponymous brand is still family owned and led by their granddaughter, Ms Silvia Venturini. Mr Karl Lagerfeld was appointed Creative Director in 1965 and transformed the label into the powerhouse it is today.

 

Fendi is most noted for their bags, chief among them the “baguette” style, but the company moved into ready-to-wear lines in 1977. The fashion lines expanded in the 1980s and 1990s to eventually include menswear, denim, gifts, eyeglasses and fragrances.
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